Impact of Social Media on Business Marketing

Social media sites have transformed the way we interact. Your business presence on social networking sites such as Facebook, Google+, Twitter, Youtube, LinkedIn, Reddit, Pinterest, StumbleUpon can have a significant impact on your search engine result page ranking (SERP). That’s why a well-planned social media marketing strategy is crucial for any business.

The Rising Importance of Social Media for BusinessesImpact of Social Media on Business Marketing

Social media has enhanced the significance of search engine optimization (SEO) strategies for businesses. Social media optimization or SMO can increase a website’s SERPs, improve brand awareness, and generate leads. Membership in social networks make it possible for businesses to directly interact with their customers, gather feedbacks, reviews and comments (positive or negative) and modify or change their strategies accordingly. Here are some of the main reasons why business chose social media as part of their marketing strategy.

  • There were about 2.4 billion internet users in December 2012 and the number is growing
  • Over one billion people are sharing their ideas, views and experiences through interactive websites
  • About 69 percent of all Internet users access the Internet every day on their mobile devices

How a Professional SEO Company Can Help You

The best way to leverage your presence on social networking sites is to outsource your social media optimization tasks to a professional SEO company. A competent service provider can build your online social presence and enhance your marketing benefits using the following strategies:

  • Keyword research based content development including web pages, articles, blogs, and more
  • Submission of articles and blogs
  • Twitter marketing and Facebook marketing
  • Link building on social media sites
  • Viral video marketing
  • Social bookmarking
  • Forum submission, and more

The skillful use of these strategies would help create a buzz on these interactive sites and get connected to your targeted clientele and business associates. Sharing high value content and engaging with them meaningfully would work wonders to make your presence felt.

Social media also helps build your brand. The service provider would build your profile taking care to create your profile name and description to clearly project your brand and link them to your site. Your content also would be continuously updated.

Every page of your website would be provided with buttons that make it easy to share your content. A ShareThis button should help visitors share what they like on high-value networking sites like Facebook, Twitter, Google+, and Pinterest. It’s important to choose the platform that would be most effective for your business – the one that your followers use the most.

With more people browsing the Internet on smartphones and tablets, your service provider can also provide you with social media marketing mobile SEO strategy. The impact of social media on marketing will continue to grow in importance and only an experienced SEO company can help you meet your business promotion goals.