Do you think that if you maintain the Facebook profile of your business on a regular basis, tweet regularly and follow audiences on Twitter, you will be able to make your business thrive and become popular among your audiences? If yes, then you are thinking wrong! There may be a number of mistakes that you are making unknowingly and which may be badly affecting your business. So, what can these be?
Beware of the following “sins” to keep your reputation intact and remain ahead of your competitors.
Not thoughtful about your audience
Do you know who your targeted audiences are? You may very well know the traits of the perfect audience for your products but you should also know who they actually are. Knowing your targeted audiences well is the most important factor for your business. If you do not know this, your products/services will not reach the people who want them. A true businessman is one who knows every single thing about his/her customers. Customer awareness is important when it comes to building a positive reputation for your business.
Not able to make a web presence
Do you know where your targeted audience prefer to hang out? Are they the ones who are mostly internet savvy? If yes, then do you have a proper website for your products? Do you make sure that web marketing is done on a regular basis? If you are not doing that, then it is high time you started. Also, be active on the social media platforms. Harness the power of these venues and make your business a success.
Not being available all the time
Having a website is not everything and if you have one you should be available for servicing your clients almost 24*7! Answer the queries of the visitors on your site, answer their emails, and be in touch with them on the social sites. You can also utilize Google Alerts, Radian6 or Trackur to join conversations with your audiences.
Failing to be harmonious in marketing
You should be harmonious in your approach in marketing your products. Have you seen the social profiles of McDonalds? They have maintained congruency in their marketing. You could also follow the same strategy. You should have the same discussion strings going on in each of the social profiles of your business. This will help you maintain a balance in your business and among your audiences.
Take a long time to say sorry
Suppose you have made a mistake in one of your posts on your social profiles, say sorry to your readers right away. You should always accept your mistake and apologize as well. This will create a positive impression of your business among your audiences. They will know that you are honest and this in turn would ensure more credibility for your services/products.
Not being clear
Be transparent in your approach. You should be honest and make your products transparent for your audiences. Not maintaining transparency will hamper your business to a great extent.
Outsourcing to the wrong provider
In case you want to outsource some aspect of your business, do it to the right provider. An inappropriate provider can cause considerable harm to your enterprise and damage your hard earned reputation.
Online reputation management – Crucial in Todayâ€™s World
What do you think will attract your customers towards your business? It is obviously your products and how efficient your service is. However, if you take a very closer look, you will notice that the reputation of your business also plays a great role in making or breaking the sales of your firm. The reputation of your company is its foundation and you must therefore ensure effective reputation management. The Internet has made several things easy for business owners these days. With the ample amount of review sites and blogging, they can easily know about their product feedbacks from clients. Also, interacting with the customers is an easy task these days. Web 2.0 has already encouraged businesses to circulate their work worldwide, share and also exchange important information with the clientele, and connect with the right customers. But these review sites alone may not help you achieve and maintain a good reputation.
There are a number of SEO companies that provide online reputation management services. The experts working in such firms make sure that they work in such a manner that they are able to clearly defend and safeguard the reputation of their client companies. Such companies take into consideration every single aspect of making the venture of their clients a success.
These services are affordable and reliable and will ensure that your reputation remains untarnished. However, be cautious when choosing a suitable company as your partner. Research about them and review their past dealings. This will help you gain an idea about how they actually do their work and how satisfied their past clients are.
A few techniques to help your company flourish!
Creativity is the essence of every venture and if you are not creative in your efforts, it will take time for you to reach your goal. You need to upgrade your creativity and only then you will be able to stay ahead of the herd. Creativity will let you think differently, act differently and hence you will be able to do your work differently.
Havenâ€™t you seen little children going here and there all the time doing something or the other without a break? They cannot spare a moment without thinking about something new. They move in a different way all the time, they do different pranks and it is really amazing how creative they can be. Why canâ€™t we be that much creative in our endeavours as well?
You will find people saying that creativity is something that is inborn. They say that they are not born as creative beings and hence it is tough for them to think out of the box! This is not entirely true as creativity comes alive with our thoughts. We need to focus and think and only then creativity will come along. It will help us to discover different things and we will be able to try out new things as well.
So, how can you be creative for your business?
- Brainstorm: You need to think freely. Do not judge anything. You should be able to exchange ideas with people around you and this will help you get new ideas as well.
- Introduce something random: Introduce something new randomly to maintain freshness!
- Try out reverse brainstorming: So, you are done with brainstorming in the beginning and now itâ€™s time for you to reverse your thoughts as you will be able to find some solution without any fail.
- The Napoleon technique: This involves acting like someone else. When you face a problem, judge it from someone elseâ€™s perspective. You need to think out of the box.
- Write down: This is one of the best ways to be creative at work. Sit for some time and write down the ideas you have about your business. Even if you think they will not be relevant at this point, writing them down is necessary as anything might work out in the near future.
Starting a business may seem easy for one and all but keeping its reputation intact often proves difficult. You need to pay a lot of attention to every single aspect of your company and only then will you be able to see the difference in the days to come.