If you are still not convinced on investing in SEO strategies targeting mobile users, the following surveys showing the massive reach of mobile devices in healthcare should change your mind.
Mobile Devices Increasingly Used by Nurses
A 2014 survey by Wolters Kluwer Health revealed that more and more nurses are counting on mobile devices to access social media and the Internet for professional information or other purposes. Up to 65% of the nurses surveyed revealed that they use some kind of mobile device to help them in their work, while 95% of the surveyed healthcare organizations said that they do allow nurses to glean clinical data from online resources to help them at work.
Encouraging Mobile Use for Vital Information
According to 83% of the nurses, the policy of their organization allowed them to access the Internet including public websites and social media for securing information which could help them take care of patients and deal with their conditions better. Equally revealing was the fact that 65% of the nurses used mobile devices for gathering professional knowledge at least half an hour each day, while 20% of them used a mobile device for only two or more hours. This implies that if your health information website has gone through the mobile SEO process and is optimized for the mobile phone, your business would be instantly visible in search result pages.
However, the results also revealed that most healthcare organizations prohibited the use of such technology as an interface for actively interacting with patients. Around half of the nurses also revealed that their organizations blocked social media access through their company networks. 77% of the nursing staff using mobile devices while at work were nurse managers while 58% were staff nurses.
Physicians are Mobile Too
A 2013 research by the same organization revealed that 80% of physicians used a smartphone while 60% used tablets. This research pointed out that physicians had a greater likelihood of accessing smartphones for professional communication or drug information. Tablets were more commonly used for accessing crucial billing and reimbursement information as well as medical records and research. Nurses also used these devices as a preferred means of accessing drug information.
Need for Improved Security
The use of mobile devices by nurses does raise privacy and information security concerns for patients as well as hospitals that are strictly bound by HIPAA norms. Privacy breaches could result in legal action. According to another survey by the Spyglass Consulting Group, 88% of surveyed hospitals had fears of data breaches caused by unmonitored mobile devices which are usually personal devices of the staff.
Nevertheless, since the benefits of mobile technology are evident, hospitals and other healthcare practices are being advised by experts to take steps to ensure effective monitoring of the devices so that security breaches do not occur. Hospitals have a long way to go in this and the 2013 Black Book survey revealed that hospitals are only gradually embracing mobile technology and there is still some way to go before they invest more in mobile Internet technology and its security. Landline phones and pagers are still popular in many hospitals.
Mobile is the Future
However, mobile devices are the future of healthcare, and have already become an indispensible part, though more security measures need to be put in place to prevent data breach. With special mobile devices available for nurses to use while at work, security measures are built in. Hospitals have reported significant improvements in clinical communications, improved job satisfaction for nurses, and better treatment for patients thanks to the use of these devices.
SEO for mobiles is here to stay since its scope in immense. It is the future and businesses would do well to capitalize on it.