Mobile SEO – Improving User Experience and Conversions

Mobile SEOWhen you speak of search engine optimization, how can mobile optimization be far behind? Mobile search engine optimization is to make sure that your website provides mobile users with what they are looking for, in such a manner that it suits the requirements of the device. Mobile websites were first started a few years ago and there has been a lot of change since then. Mobile handsets have become more competent with the introduction of new data bands from mobile operators that are quite within the means of people. It is quite important that your site appears on the search results today so that you can benefit from the increased mobile traffic.

Search engine optimization, to the non techie is like a minefield of tech jargon, big terms that are quite basic when explained. The basic rules for search engine remain the same; however, we are talking about people and not inanimate machines. It is the search engine’s job to provide the best link and the best answer to a question the visitor searches for. The web crawlers are meant to check through websites and then index the content, they are made to imitate humans. A sign of good search engine optimization is the ability of the site to serve more mobile visitors.

Optimization of your site for people and their mobile devices is the demand of the market today. You have to make sure that you are able to leverage the unique features of the mobile device and also know the limitations of the same. The screens on mobiles are usually smaller than the desktop PC or the laptop; they are available in different shapes where typing on their screens is sometimes tricky. Most of these devices connect to the internet through mobile internet connection that is offered by different operators, which may or may not be as fast as it is on the computer. This would mean that sites that are compatible on the computer may not work as efficiently on the mobile. The ideal way to get them to perform well is to go for mobile-friendly website design services. The idea behind creating a mobile-friendly website is that the search engine is more likely to throw up your web link if it is optimized for mobile devices as well.

Planning a winning strategy for mobile SEO this year will give your firm the added edge over your competition. According to a recent survey by a market research company, it was found that nearly seventy five percent of mobile users search for the product before they purchase and more than eighty percent look for the product or the service a day before they think of buying it. There are some elements that you can take care of to make sure that your mobile marketing strategy is a smashing success.

  • Pay attention to the experience mobile users will get: A good mobile experience is the most essential factor to consider in your strategy for mobile SEO, sometimes even well-known retail organisations have been known to have issues with offering the right kind of mobile experience. A good visitor experience will play a big role in the website’s ability to connect with its users, which is directly connected to the visitor traffic and the ranking of the site. This could also affect the ability of the website to convert users to visitors. Making sure that your existing consumers and new visitors have a good experience will have a positive effect on the rankings of your website, increasing its ability to connect and convert the visitors to loyal consumers.

    Keeping up with the changes in technology and the changes made by various search engines to improve the kind of experience a mobile user will get is vital. This will go a long way in helping to achieve success compared to a plan that focuses only on traffic and rankings.

  • Having a website that is compatible with mobiles: Mobile traffic has been growing tremendously; the number of smartphones has increased nearly 125% when compared to the growth in desktop purchases which increased by 12% only. This doesn’t mean that search engine optimization for computers would take a back seat. The study also concluded that only a third of the mobile users get converted to customers as compared to desktop users. The reason for such low conversion could be the bad user experience of smartphone users. It is important to use a responsive design for your website and thereby improve user experience and conversions.
  • Reduce the page loading speed: The speed at which a webpage loads can have a great impact on the user experience and conversions on the mobile website. Google wants mobile web pages to load in a second or less so that mobile users get a good experience and feel positive about it, which may induce them to stay engaged for a longer time period. Anything more than a second will disrupt the users’ thought process. A mobile webpage takes nearly 7 seconds or more to load today. Since the speed at which the page loads is important to create an affirmative user-experience over the mobile, it is vital for the success of a good mobile SEO strategy. Though the gravity of the impact of page load speed on the website ranking is unclear, search engines such as Google are emphasizing its significance, as it has a huge impact on the experience a user gets. What has a positive effect on user experience will definitely be good for web rankings too.
  • Design a clean webpage flow in the site: Putting up the content and information in a perceptive and easily palatable form, with big buttons, and clear call to actions will make a lot of difference to the website’s capability to connect and convert mobile-users. Design elements that are not needed should be deleted. Unnecessary elements will make a site look jumbled on different mobile devices and also slow down the web page loading.
  • Be aware of the mobile user’s objective: Google’s Hummingbird algorithm that was introduced recently to understand the intention of a mobile user, the everyday search queries, and usage of voice search is quite important for the success of a mobile SEO plan this year. Any plan for SEO should always be based on the requirement and desires of your would-be viewers. The desires and goals of mobile users are frequently different from that of desktop users. For e.g. mobile phone users are most often checking for things locally and they have high intention of buying the product. Google tests show that nearly 70% of the mobile users look for businesses within 5 kilometres of their own location, and nearly half the number of users want to purchase immediately. Therefore, you need to have the physical address, opening and closing hours, and contact details made available to mobile users when they search through a mobile-friendly website or a Google+ listing. This exercise will help you improve your lead conversions along with increasing mobile traffic to the site.
  • Making a note of informal and voice searches: Once you understand the intention of a mobile user, know that this also affects the type of keywords and phrase a mobile SEO strategy would have to incorporate. This year combining locations and keywords together will not be enough to get the response that you want to get. The search keywords will have to be chosen depending on the words or phrases used by mobile users to do a voice search. For e.g. A mobile user may ask his phone “where is the nearest cake store?” instead of typing “cake store + location”. The entire search results are based on the location of the mobile user, and any mobile SEO plan that promotes the cake shop’s location and adds the conversational search terms in its content, will have an edge over other cake stores in the same area.