Tips to Remember When Designing a Mobile-friendly Website

Designing Mobile-friendly WebsiteMobile web browsing is very popular now and the trend has doubled over the last few years. It is now easy to browse the net from nearly anywhere utilizing mobile devices that conveniently fit in our hand. There are millions of smartphone users who use mobile devices not just to make calls or send e-mails and messages, but also for connecting with their social network, surf the internet for news and information, shop and make purchases. With more traffic coming from mobile devices, mobile website optimization has become very significant. Making your website mobile-friendly is a worthwhile and necessary effort, which can push you ahead of your competitors and help achieve a competitive edge.

What constitutes the best approach to create a good mobile web design? Here are some helpful dos and don’ts.

5 Dos

Large font for easy reading and click

Small fonts can make your website look clunky and unwieldy for users. Ensure that your text size is large so that your visitors can read properly. The buttons should be big and clear enough that enable easy click. These two things are very crucial when it comes to attracting more traffic to your website and maintaining a steady flow of visitors.

Well-written content

Good content that is concise and written to the point is the key to a mobile-friendly website. This is because the screen on mobile devices is small compared to desktops. Mention what you need to say, be precise, use images, animations, videos and icons if necessary.

Give importance to user preferences

Before designing your website, keep in mind the needs of the users. Focus on the target audience, find out what they need, their aims and purpose and the way they use their mobile devices to surf the Internet.

Ensure that your website loads quickly

For good load speed, optimizing mobile website performance is important. Adjusting image resolution, resizing and cropping images save a great deal of bandwidth and thus improve user experience. It will also help retain users on your website.

Test on different devices

Once the design is ready, test your website on as many devices as possible to ensure compatibility and functionality. Do not stop with testing on the many simulators available now.

5 Don’ts

Don’t be under the impression that it has to be like your desktop website

Though there may be certain things that need to be kept consistent on both your desktop and mobile website, you can make your mobile website unique by using certain strategies. Think innovatively and include features that work better on

Don’t ignore the importance of navigation

Websites that are difficult to navigate are not user-friendly. Some may have many layers and alternative navigation system and some may have very poor navigation system that may confuse users. So, think and plan how your navigation system should be to help users find their way around quickly and easily.

Don’t complicate things

Try to keep your mobile website simple and clear, do not make it complicated. Focus only on the key elements that need to be there. Ensure that your design is uncluttered and functional. This can make even the smallest screen appear spacious.

Don’t ignore your message and branding

Your mobile website and your desktop website may be different from each other, but they should convey the same message and feel. This can be achieved by using the same colors, logo, and typography. You can also choose to repurpose the text content and images from your desktop website. Make sure that your content and tone on both sites are consistent so that visitors get a real feel of your brand irrespective of the device they are using.

Don’t presume that you know who your visitors are and how they interact with your mobile site

You actually do not know who the visitors are to your website or how they behave. Users’ interaction with your site can be identified only using market research and website usability testing.

Remember the above mentioned tips when optimizing your mobile website. There are many other tips too such as:

  • Reduce the amount of text entry necessary
  • Allow visitors to view the full site
  • Avoid using Flash or Java
  • Do not be unduly worried about white space

A reliable and professional SEO company can help design a responsive website for you. Skilled SEO professionals will plan and implement the right optimization strategies that will enable your website to perform well on mobile devices.