Social media has a major role to play now when it comes to how companies do business with customers. Customer engagement with social media is evident in the 400 million tweets, 4.5 billion Facebook likes, 40 million photos posted on Instagram and 5,000 hours of YouTube video uploaded – figures revealed in a recent survey by a media company.
Real-time social media monitoring is crucial to maintain the business image, build more leads and satisfy customers. If you have a social media account for your business, you must listen to your consumers and respond in real time in order to be fully effective. It can connect your business to the world. Customer complaints, unanswered questions or negative reviews in the media can damage your reputation in no time.
By using monitoring tools you can listen to what customers have to say about your brands, products and services. They could be reviewing your products on a blog, mentioning it to a friend on Facebook, discussing it in a community forum, or even leaving a simple comment on your product listing on Amazon.
There several social media monitoring tools for social listening, social conversation, social marketing, social analytics and social influencer. These tools offer many ways to analyze, measure, display, and create reports about your engagement efforts. Here are the top 15 social media monitoring tools:
- Meltwater Buzz:
Meltwater Buzz has a solid and straightforward setup interface, and offers a substantial support system. The tool allows categorizing mentions based on your targeted audiences and building a database of resources for future research.
This social listening tool is ideal for businesses with many clients or a global clientele. It allows you to monitor, analyze and utilize online conversations about your brand, competitors and topics of interest from across the world in 27 languages. The tool features a simple and intuitive interface that can be customized to multiple employees.
- Social Mention:
Social Mention monitors over one hundred social media sites. This real-time social media search and analysis platform analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach.
Shortstack is a versatile and easyâ€“to-use tool that can easily create Facebook apps and promotions and can be integrated into a variety of other social networks and web pages.
Shoutlet is the leading global, enterprise-level social relationship platform that helps brands leverage social channels to drive highly engaged customer relationships for a measurable business impact. The tool includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.
This platform help companies launch interactive social promotions and also collect and reuse the best of what fans are saying across social media. It helps to activate your fan base to achieve long-term brand advocacy and helps to turn your best fans into your greatest marketers.
Using Hootsuite will allow you to monitor the comments on all of the social media platforms you access from one dashboard. It also includes weekly analytics reports, audience identification tools, and the ability to streamline workflow.
This social relationship platform is uniquely engineered to enable and support comprehensive, secure, scalable social engagement across multiple channels, functions, divisions, and geographies. It offers consulting services for consumer & B2B marketers as well as agencies. It provides social media audience research, acquisition, and content promotion and measurement tools.
- Argyle Social:
The advanced social publishing, campaign reports and conversion tracking of this tool helps to drive fresh content, improve targeted marketing campaigns and discover new prospects.
- Sprout Social:
Sprout’s collaborative environment ensures smarter, faster and more efficient social communications. This web app monitors Twitter, Facebook Pages, LinkedIn, FourSquare, Gowalla, and other networks where consumers are engaging with businesses and brands. Keeping a history of each client conversation, it also offers contact management, competitive insight, lead generation, and analytics.
- Simply Measured:
This tool works with all major social media channels and provides beautiful, presentation-ready reports and analysis. You can measure the cohesive relationship between each network, your competitors’ social profiles, and how your audience interacts throughout the entire social space.
The analytics and recommendations that Crowdbooster provides the insights you need to grow and engage with your community. This tool drills down to see the impact of each Tweet and Facebook post you share.
This tool measures influence through engagement on Twitter and it helps you to keep an eye on what people think about your brand, and see what influences them the most.
This platform measures social influence on Twitter and Facebook by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter.
PeerIndex is a people-centric social analytics platform that enables you to segment and engage your social community by understanding the individuals rather than using simplistic message tracking. It has advanced algorithms to identify the influencers and how they should engage with you.
Make sure that the social media monitoring tools you choose offer the features and capabilities that can help to achieve your goals.