In the current age of mobile phones and easy accessibility, Responsive Web Design (RWD) is something which has immense significance. When a website is built using RWD, it adjusts itself according to the layout and settings of that particular device. Easy access through multiple devices such as mobile phones, tablets and desktops is assured with Responsive Web Design and it also ensures a favorable viewing experience.
Connecting Responsive Web Design to Sales
If there’s a device which is used the most today, it is a mobile phone. People are always on the go and hence always on their phones. Everyone today is tech-savvy and typically browses websites and social networking sites on both their desktops and phones. Even if there is Facebook open on their desktops, people would still open it on their phones. What Facebook could do in favor of such a situation is to provide the exact same experience to their users on both devices. This is possible with Responsive Web Design. It is a great deal to be able to have that same, easy and approachable experience on any device you use. Mashable called 2013 the Year of Responsive Web Design. Many other sources have recommended responsive design as a cost-effective alternative for mobile applications. Google itself recommends Responsive Web Design.
It is easy now to link all this technological expertise to the sales and benefits your website will be making. Customer satisfaction and happiness play a major role in increasing your sales. Due to the excessive usage of mobile phones, mobile internet usage has reached sky high. Most of the internet access at present is on mobile phones; more than 50 percent people use mobile email clients to access and open their emails. To make bill payments, access shopping websites or even to shop online for that matter, people prefer using mobile phones. All these reasons make it very important for responsive design to be made available on mobile devices. Using RWD is always better than using general mobile templates.
Mobile Templates vs. RWD
Using mobile templates has a lot of disadvantages compared to RWD. Mobile templates have a generic structure and look very different from the original website. One cannot make out if the desktop website and the mobile website belong to the same brand. This often leads to disheartened, confused and unhappy visitors and eventually a fall in the number of customers. A template looks very mechanical and doesn’t touch the readers or visitors. Responsive design on the other hand is interactive, catchy and approachable. Responsive design was listed as #2 in Top Web Design Trends for 2012 by .net magazine after progressive enhancement at #1. Ethan Marcotte wrote an article on responsive design and coined the term in 2010. He is a web designer and developer, speaker and author. He has written a book on the topic in 2011, which has a description stating, “From mobile browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. Are your designs ready? Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users’ needs”.
Why Responsive Design?
All the content you write, marketing strategies you follow, will fail if not for responsive design. You really need to take responsive design for mobile devices seriously. Just like I mentioned earlier, if you cannot reach your customers well, none of it is going to work.
There are different ways you can use responsive websites. Also, there are a lot of challenges involved in using responsive web design. With the growing technology, there is a necessity to grow in every aspect possible. Your website needs to be in the league, even your mobile website. If you are using templates, get rid of them the first thing. Keep the user interface as easy and simple as possible. All the devices which have the ability to open the brand website should look the same and visitors should have exactly the same experience. Content marketing, social media marketing, search marketing, and even email marketing for that matter, are affected and being helped with the help of responsive design.
Let’s check the benefits each of these marketing strategies are looking at:
People come across your website, or blog while searching for the content they are looking for. If you have a responsive website, your visitors will directly connect with you and also make use of the interactivity of your website by sharing the content they see with their friends, colleagues, and all the people they want to share the link with.
Social Media Marketing
Social media marketing has become immensely significant for all business entities. Every individual today has access to all major social media platforms, at least the popular ones like Facebook, Twitter, Google+, and Instagram. Facebook is the most popular of the mediums used for this purpose. But of course, little or insufficient knowledge of something can definitely lead you to make mistakes. The trick is to target your audience well.
The experience on the desktop version of these sites as well as their mobile links should be the same. If a customer clicks on an offer link on their mobile phones, it should appear the same as it would on the desktop.
Most people today prefer using and accessing their email accounts on their phones. Personally, I prefer mailing on the go. Hence, I would also like to manage all my email accounts at a single place. Even with that, I would like to see all my mails on each device I use, in the same way I see on my desktop, applications, clients and some other such combined email clients.
If you have shared a link in your marketing email and the readers can’t find that link at all, even when you have mentioned it in the mail to find one, your whole point of sending that marketing mail is useless. If you use responsive design, you’ll be able to have the same thing on all your applications and your readers won’t have any issues with browsing through the website on phone, or on their desktop.
One of the worst things that happen with mobile searches is that, your readers don’t reach the place they are looking for. If your search results don’t deliver what your visitors are looking for, your internal search marketing will prove to be useless. If they don’t find what they are looking for, they will be redirected to the home page and that’s what you don’t want to do.
All the factors affecting your sales and the conversion rate of your website are somehow linked to the ways of promotion and interaction that you use. Using Responsive Web Design could be a turning point in your ways of enhancing the accessibility and marketing of your website for your visitors.
There’s no harm in trying something new which is working well for others, right?