SEO is always changing and getting the essential elements right with these changes in perspective is the key to success with online marketing. Googleâ€™s recent algorithm changes underline the importance of superior content and a better user experience, making it mandatory for businesses to take a closer look at their on-page and off-page SEO strategies to ensure proper optimization.
Essential SEO Elements to Consider
Frequently Updated Blog with Fresh and Exciting Content – Blogging has become an absolute necessity to publish content, build your brand, grow your audience, and establish authority in the field. Blogs should feature subjects that are useful to your audience, ideally to answer a question, and should be posted frequently. Remember that the Googleâ€™s recent Webmaster Guidelines update considers low quality guest post blogs as content spam.
Create SEO-friendly Links – Links are still an influential part of visibility in search. Link building is another form of business networking. When choosing links, ensure that the content of the link adds to or expand on the topic of the content. Back linking is beneficial and content that is lengthier and more specialized is crucial to increase traffic and conversions.
Google Authorship Integration â€“ Google authorship helps establish good, clean and authoritative content. It uses author rank which is based on the popularity, amount and quality of the topic published by author. Author rank is triggered by linking articles and blogs to your Google+ profile and making a link appear on profile page. Using Google+ can increase brand engagement and get you traffic as well as high search rankings.
Keywords – Primary keywords are the ones most frequently used and therefore highly competitive. Long-tail keywords which are 3-5 words long are used to locate specific information and take up to 70% of a search engine’s time. Proper incorporation and variation of keywords will result in good copywriting. Create quality relevant topic instead of creating subjects around the keyword. The main focus should be to attract readersâ€™ attention and search engines too.
Appropriate Topical Targeting – Rather than focusing a page on one or two specific keywords, create the site to surround a specific theme or topic optimizing the page for various keywords. Organizing the content around the topic improves the reader experience, attracts more inbound links, and increases the chances of the content being shared.
Proper Heading Tags and Optimized Alt Image Tags – Every page should have a heading tag and it should include the main topic of the page. Each page should have only one H1 tag and should be the first element on the page. Long chunks of content should be broken down with relevant headers to make it easier for readers to scan for information and Google to understand its progression. Alt Image tags strengthen the relevance of the content and work for SEO. Make sure alt image tags give readers a clear understanding of the subject of the image by being descriptive as possible.
Effective Title Tags – Title tags are the first thing a person reads and it should include text that appeals to searchers. Make sure the keyword is included naturally and strategically.
URL Building – Not more than three subdirectories should be used in the URL for any page to get higher ranking. To rank for location-based keywords, include them in the URL.
Focus on Mobile Optimization – With mobile device use on the rise, it is important to optimize for mobile search. Consider responsive web design which adapts to a deviceâ€™s browser size.
While SEO strategies keep changing, some important elements have not changed much over the years. The best strategy is the one that allows consumers to find your products or services and provides a great user-experience. Businesses providing fresh, relevant, shareable, and helpful content using legitimate SEO techniques will get rewarded with higher rankings.