Why Is Human Research So Important for Link Building?

You may find it very difficult to get a link from DMOZ (open directory project or simply web directory that organizes websites) because each link is approved by human editor before it is listed. Human intervention in link building is an organic SEO technique and will definitely result in the generation of valuable content for users. On the other hand, unethical approaches will focus on questionable tactics that may prove costly in the long run. It is not enough that you “get” links; you must “earn” them.

Human involvement or research involving human participants is indispensable for successful link building.
Link Building

Understanding Your Industry and Challenges

When building links for your site, the first thing you need to do is understand your industry and the challenges you will have to face. If you have no idea about your competitors, the best bloggers in the relevant field, the issues related to implementing your business goals and other details regarding your niche, you can’t understand the real purpose of links that you are building for your site. Backlink research, advanced link building tools or search operator strings are not going to work for you unless you have a clear idea about the real purpose of link building. The human brain is the perfect tool available to analyze the latest developments in the relevant industry and interpret how they are going to affect your site.

Finding Sites to Link to

The second and most important phase of the link building process is to identify the sites to which you want to link. Here are the popular research techniques you can use for this task.

  • Simple Search – This technique is nothing but putting basic search strings or complex ones on search engines (Google, Yahoo or Bing) and finding the niche sites.
  • Using Tools – You can use link building tools like Ontolo to discover suitable sites automatically. Tools like Google News and Reddit can gather posts from different kinds of sites and show up in a common space. You can try out every imaginable keyword with these tools and pick up good sites.
  • Checking Different Sites – Rather than using search engines, you can browse various industry sites. Check their blogs and also the websites to which they are linked. This is somewhat similar to basic research and can bring you a variety of results.
  • Analyzing Competitor Sites – Checking the backlinks of your competitor sites will help you understand the different ways in which link building is done for your business niche. This will help you to develop a better strategy for finding suitable sites.
  • Utilizing Social Media Outlets – By searching through different social networking sites, you can gather information of good sites. For example, you can search hashtags, search profiles and tweets through your Twitter account and generate enormous number of results.
  • Building Networks – Communicating with different people who have experience in your industry can bring you better results. If you build relationships with these people and expand your network, you can gather more relevant results.

The human element is inevitable for implementing most of these techniques successfully. Undoubtedly, only the human brain can analyze and interpret the content in the competitor site more clearly than any other research tool. Apart from that, the information you gather can be processed only by the human brain. A dedicated researcher who knows what to do with the sites that you find through these techniques is very important for successful link building.

Checking the Quality of Sites

Suppose that the link building tool you choose is not a good one. You would end up linking with a site that does not exist or is corrupted with some viruses. Link building will be effective only if you choose reputable sites. So, what makes a reputable site? There are several factors that determine the quality of websites such as domain authority (how well a website performs in search engine ranking), fresh, updated content written by real people, good advertisements, large number of audience and much more. Only the human brain is capable of determining all these factors accurately. Moreover, communicating with blog owners and webmasters can help you to understand whether the link resource is good for your site. You can also analyze the requirements of their audience and find some new link prospects.

Picking Quality Links from Huge Numbers

If you think you can drive more traffic to your site by building a large number of links, you are mistaken. Only quality links (links that are relevant to your content) can bring better, consistent traffic. If you distribute links indiscriminately in your content, it will lead to link spamming which can invite penalty (negative ranking) from search engines, particularly Google. A good researcher is required to track search rankings, efficiency standards, time and link building goals while building links and ensure the quality of links. Even though there are research tools available for this purpose, all of them require a human brain to analyze data and results. Only the human brain can communicate effectively with raw data, hyperlinks and complex search operators and pick up meaningful links from among the huge numbers available.